Gathering a Semantic Core for the Site

This is only a part of the benefits.
High-quality keyword research is the foundation in site promotion.

The process of selection of keywords and phrases for working with the semantic core by our specialists can be divided into three stages.

Google Analytics shows which search queries your current audience is using to find your site. This data is available in the Webmaster's Office. A table is created in which all search phrases, words and word forms collected from metrics are recorded. SEO optimizers will also need to choose synonyms, abbreviations, professional terminology and spellings.

There are several ways to extend the semantics:

• Competitor analysis. Their websites can become a source of new ideas. The meta tag in the source code of the page indicates which keywords it is optimized for (comma-separated keywords). If a competitor's site has traffic counters open, the optimizer can analyze the page through them. But it is better to use special services and tools.
  
  
• Tools for compiling a semantic core. There are many services that will help not only expand, but also clean and cluster the query database, as well as perform other routine tasks of working with the semantic core. Our specialists use the only highest quality modern tools in their work.
  

Inappropriate requests are manually deleted. This is a labor-intensive, but necessary process. If you focus only on the SEO approach (frequency and competitiveness of keys), there is a risk of missing a very promising low-frequency key. The optimizer should look at the key query through the eyes of a marketer. Perhaps there is a product on the site that is appropriate for this request. Then the key will come in handy in the description in the card. And if there is no product, but there is an audience that is sure to be interested in the question, the key is included in the semantics SEO and used as an idea for content in the information section.

Search engine services are very useful, but blindly using all the given words is not the best solution. Some of them may not fit the theme of your site at all. For example, "buy a ticket to Paris" will not work if the site has organized the sale of packages of vouchers according to the "all inclusive" system, and the site visitor will not be able to buy only a flight.

Keys that are always excluded:

• mentioning competitors, the name of their companies, trademarks;
  
  
• containing goods and services that are not sold and are not provided by the site;
  
  
• duplicates - explicit and implicit;
  
  
• mentioning areas or addresses where the company's services are not provided;
  
  
• misspelled words - search engines have long learned to understand what users are looking for, even if they misspelled, entered a word without switching the language layout, etc.
  

A competent semantic core is a cocktail of relevant keywords necessary for promotion in search, as well as marketing queries that reflect the needs and pains of real customers. Why is it best to contact us to gather semantics for your site?

• Our specialists will prepare for you the most complete, clustered semantic core with the main indicators for each key phrase, such as: frequency (demand), the complexity of promotion for each phrase, the main competitors, etc.
  
  
• We do not limit on the number of phrases in the semantics, for some sites 200 key phrases are enough, for others you need more than 5 000. In any case, we will give you all of them in the form already prepared for work.
  
  
• We only collect commercial keywords whose purpose is to complete a purchase, order, or other transactional action.
  
  

To get advice, drop us a line about your site by filling out a special form.