SEO Audit of the Site
SEO audit of a website helps to understand why search engines are not ranking the site properly. Based on its results, you can get a clear plan for the promotion of the site. Strict adherence to these recommendations provides 80% of the result of all work on SEO-promotion.
Why is SEO-audit so effective?
SEO analysis of the site is based on the criteria derived from the mistakes and difficulties encountered by experienced professionals in the promotion of sites over the years. In fact, you get a distillation of their experience without having to deal with these mistakes and find ways to solve them on your own. All this is complemented by tests for compliance with the current requirements of search engines for websites. As a result you get the most accurate plan of action for SEO.
By what criteria is the site checked?
Standard verification procedures are as follows: the site is checked for conformity with the maximum number of known ranking factors and supplemented with additional criteria based on the experience of our leading SEO specialists in website promotion. In addition to on page and off page optimization. SEO analysis also includes technical, commercial and usability audits. Below are the main groups of criteria by which the site is checked:
- Domain History
- Proper installation of analytics counters and their settings
- Regional settings and regional optimization of the site
- The presence of sanctions from search engines
- Site settings in google search console
- Site mirrors settings
- Basic redirects settings
- Indexing settings, including checks:
- settings in the robots.txt file
- correctness of the sitemap.xml file
- meta tag robots
- canonical
- page navigation settings
- correct use of noindex tags and nofollow attributes
- links to pages with 404 error
- links to redirected pages
- duplicate pages and how they are closed from indexation
- and much more
- settings in the robots.txt file
- The accuracy of the structure of the site, includes:
- URL clarity
- URL nesting
- Breadcrumbs
- Ease of navigation
- Navigation indexability
- Configuration of subdomains
- and much more
- URL clarity
- Site content verification, includes:
- Search for duplicate pages and content
- Proper title tags on all pages
- Correctness of description tags on all pages
- Absence of title and description duplicates
- Validity of h1 tags
- Check the alt and title attributes of images
- Stating the necessary contact information
- Checking the 404 page operation
- Checking for hidden content and cloaking
- Ordering functionality, purchase of items or services
- and much more
- Search for duplicate pages and content
- Checking the correctness of the layout of the site at all resolutions
- Checking the availability and operation of the necessary forms of communication
- Correctness of external outbound links
- Website speed
- Inspection of the MicroMarkup Settings
- Testing the mobile version of the site
- Usability and commercial factors
These are the standard groups of factors to check.
Additional individual checks are performed for each site, depending on the specific situation.
Additional individual checks are performed for each site, depending on the specific situation.
What you get from a SEO audit at Pigeonbone
Our experts prepare an individual list of requirements for your site and analyze all its pages.
Based on the results of the Pigeonbone audit, you get a complete structured list of recommendations for correcting errors. As well as a list of works necessary for the effective development of the site. All recommendations will be prioritized and the list can be used as a complete plan for the promotion and evolution of the site. Within a month after the recommendations are transferred to you, the specialists can consult you on any questions regarding the results of the SEO-audit.
Each SEO audit is performed manually by qualified specialists, using all necessary specialized software.
Based on the results of the Pigeonbone audit, you get a complete structured list of recommendations for correcting errors. As well as a list of works necessary for the effective development of the site. All recommendations will be prioritized and the list can be used as a complete plan for the promotion and evolution of the site. Within a month after the recommendations are transferred to you, the specialists can consult you on any questions regarding the results of the SEO-audit.
Each SEO audit is performed manually by qualified specialists, using all necessary specialized software.
Due dates
Depending on the size of the site to be checked, the time frame can vary: from 5 to 15 working days. For an accurate estimate - send a link to your site to hello@pigeonbone.com.
Does your website need an SEO audit?
SEO-audit is needed in the following cases:
- Your site is not ranking well enough and you don't know why
- You are not satisfied with the number of orders from the site
- You don't know how to further develop the site
- You need a quick way to find out exactly what you need to do to promote your site in the most effective wa
If you need an SEO audit, leave a request and we will contact you as soon as possible.
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