Technical Audit of the Website

Name: Technical Audit of the website
Brand: Pigeonbone
Price: 990 USD
Availability: OnlineOnly

The first step in site promotion is always a technical audit. There are reasons for this: by skipping this important step, you can miss a large number of critical errors that prevent the site to take good positions in search engines.

How do technical audits work?

Often these errors cannot be seen with the naked eye, so specialized software is needed to perform technical audits. In particular, special SEO site parsers, such as Netpeak Spider or Screaming Frog, are used for this purpose. This is quite complex and expensive software, so for a quick technical audit often used online services, but it is important to understand that they check the site incompletely and often give useless and sometimes harmful recommendations.

What to check?

So how do you figure out what to check on a site? Here's a list of some of the criteria you should inspect:

Response codes - your site should not have links to non-existent pages (with 404 response code), a minimum of links to redirected pages (301-th, 302-th, 307-th and other response codes starting with 300);
Redirects from non-main mirrors - the site should be opened only on one address, the others must be configured with redirects;
Other domains - all technical domains left, for example, after the development of the site or other domains with the same content should be closed from indexation;
Robots.txt - the robots.txt file must contain correct indexing rules for search engines, system and technical URLs must be blocked from indexing, whereas important pages must be open;
Sitemap.xml - the site must have a file sitemap.xml, which correctly indicates all the important pages of the site. This site map file should not contain links to pages that are not indexed;
Basic redirects - the site should be configured with basic redirects, such as from pages with a "/" at the end to pages without a "/" at the end or vice versa. It often happens that both versions of the page are opened, this is an error;
Meta tag robots - sometimes with this tag important pages of the site are closed from indexing;
Link structure - it is important that all links on the site are visible to search engines and normally indexed;
Canonical is a tag that tells search engines which pages are primary. It is very important that it is used correctly;
Site URLs - all URLs on the site must be written clearly and be correctly nested;

This is only a small part of the criteria for checking the site as part of a technical audit.

Technical audit at Pigeonbone

The most reliable way to perform a full-fledged technical website analysis is to order this service from Pigeonbone. We perform this service as part of the general SEO audit of the site, but since this is the most important part of website promotion, you can order it separately.

Turning to us, you can be sure that no technical error will remain unnoticed. As part of the technical audit, we check the sites on more than 30 criteria (Each site is different, so in addition to standard examinations, we look for any potential errors that may be unique to each site) and make detailed recommendations for fixing them, give additional explanations and check the implementation, if necessary.

The importance of technical audits

It is very important to discover all the technical errors on the site and fix them in time. If you ignore this relatively small but very important work, all further promotion of the site may become unsuccessful. Order a technical audit of the site in Pigeonbone and this issue will no longer be a problem for you.

Due dates

Depending on the size of the site to be checked, the time frame can vary: from 3 to 10 working days. For an accurate estimate - send a link to your site through the order form.